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Principles of Marketing Exam Prep: Practice Test 4 (Chapter 9)

Introduction to Marketing Notes Questions & Answers PDF Download - 4

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The Quiz: The kind of products that provides immediate satisfaction and also provide long term benefits to consumers are classified as; "Introduction to Marketing" App APK Download with answers: pleasing products, deficient products, salutary products, and desirable products to learn online marketing courses. Practice Sales Force Management Quiz Questions, download Kobo eBook (Free Sample) to learn online marketing courses.

Introduction to Marketing Test Questions and Answers PDF Download: MCQ 4

MCQ: 16

The kind of products that provides immediate satisfaction and also provide long term benefits to consumers are classified as

  1. deficient products
  2. pleasing products
  3. salutary products
  4. desirable products
MCQ: 17

In growth-share matrix, the high growth and high share SBU's are considered as

  1. Stars
  2. Cash Cows
  3. Question marks
  4. Dogs
MCQ: 18

The major pricing strategies does not includes

  1. competition based pricing
  2. customer value based pricing
  3. cost based pricing
  4. discount and bonus pricing
MCQ: 19

The sum of variable costs and fixed costs is called

  1. total costs
  2. overhead costs
  3. markup costs
  4. both a and b
MCQ: 20

The products or market offering bought by consumers for personal consumption are classified as

  1. augmented product
  2. consumer products
  3. industrial products
  4. intangible services

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Introduction to Marketing Notes App (Android & iOS)

Introduction to Marketing Notes App

Marketing Principles Notes App (iOS & Android)

Marketing Principles Notes App

Cost Accounting Notes App (iOS & Android)

Cost Accounting Notes App

Financial Management Notes App (Android & iOS)

Financial Management Notes App