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Principles Of Marketing MCQs (BBA Marketing) From Textbook

Principles of Marketing Exam MCQs – Practice Test 4 (Chapter 9)

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Introduction to Marketing MCQs – Practice Test 4 PDF Download

MCQ 16: The kind of products that provides immediate satisfaction and also provide long term benefits to consumers are classified as:

  1. deficient products
  2. pleasing products
  3. salutary products
  4. desirable products

MCQ 17: In growth-share matrix, the high growth and high share SBU's are considered as:

  1. Stars
  2. Cash Cows
  3. Question marks
  4. Dogs

MCQ 18: The major pricing strategies does not includes:

  1. competition based pricing
  2. customer value based pricing
  3. cost based pricing
  4. discount and bonus pricing

MCQ 19: The sum of variable costs and fixed costs is called:

  1. total costs
  2. overhead costs
  3. markup costs
  4. both a and b

MCQ 20: The products or market offering bought by consumers for personal consumption are classified as:

  1. augmented product
  2. consumer products
  3. industrial products
  4. intangible services

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