Principles Of Marketing Practice Test 5

Logistics Functions Quiz Questions and Answers PDF Download - 5

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Logistics Functions Questions and Answers PDF Download: MCQ 5

MCQ: 21

The 'Regent Seven Seas Cruise Line' targets customers seeking elegant ambiance for holidays is example of

geographic segmentation
income segmentation
psychographic segmentation
behavioral segmentation

MCQ: 22

The companies that targets market very narrowly is called

mass marketing
segmented marketing
niche marketing
micromarketing

MCQ: 23

The pricing technique which considers pricing for customers living in different locations around the world is classified as

cyclical pricing
short term pricing
promotional pricing
geographical pricing

MCQ: 24

Niche marketing helps more in

smaller firms
larger firms
business giants
retail store

MCQ: 25

The factors that affect Company's ability to maintain customer relationships are known as

Marketing environment
Marketing dashboard
Marketing plan
Both a and b

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