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Principles of Marketing MCQs – Practice Test 1 (Chapter 8)

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Global Marketplace MCQs – Practice Test 1 PDF Download

MCQ 1: In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is:

  1. need recognition
  2. information search
  3. evaluation of alternatives
  4. both b and c

MCQ 2: Segmentation on the basis of values and attitudes and behavioral patterns is an example of:

  1. geographic location
  2. cultural factors
  3. economic factors
  4. political and legal factors

MCQ 3: The research on consumer buying behavior answers:

  1. what consumers buy
  2. why consumers buy
  3. where consumers buy
  4. all of above

MCQ 4: The perceptual processes that are based on stimulus consists of:

  1. selective attention
  2. selective distortion
  3. selective retention
  4. all of above

MCQ 5: The adopter group who tries to come up with innovative ideas at higher risk is called:

  1. late majority
  2. early majority
  3. innovators
  4. early adopters

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