Principles of Marketing MCQs – Practice Test 1 (Chapter 8)

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Global Marketplace MCQs – Practice Test 1 PDF Download

MCQ 1: In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is:

need recognition
information search
evaluation of alternatives
both b and c

MCQ 2: Segmentation on the basis of values and attitudes and behavioral patterns is an example of:

geographic location
cultural factors
economic factors
political and legal factors

MCQ 3: The research on consumer buying behavior answers:

what consumers buy
why consumers buy
where consumers buy
all of above

MCQ 4: The perceptual processes that are based on stimulus consists of:

selective attention
selective distortion
selective retention
all of above

MCQ 5: The adopter group who tries to come up with innovative ideas at higher risk is called:

late majority
early majority
innovators
early adopters

Principles of Marketing MCQs App & e-Book – Global Marketplace Study Guide

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