Principles of Marketing MCQs – Practice Test 1 (Chapter 9)

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Introduction to Marketing MCQs – Practice Test 1 PDF Download

MCQ 1: The market offering that is essentially intangible is called:

services
products
commodity
competitive edge

MCQ 2: The SBU's in 'Stars' category requires:

Heavy investment
Less investments
More marketing
Both a and c

MCQ 3: The pricing strategy which starts with ideal price and targets the cost which ensures that set price will be met is classified as:

target costing
marginal costing
learning curve costing
demand based costing

MCQ 4: The loss in sales because of poor quality raw materials have been used in production is concluded in company?s:

Strengths
Weaknesses
Opportunities
Threats

MCQ 5: The situation in which company is making more sales with its existing product is classified as:

Market development
Market penetration
Product development
Diversification

Principles of Marketing MCQs App & e-Book – Introduction to Marketing Study Guide

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