Principles of Marketing MCQs - Chapter 9

Introduction to Marketing Multiple Choice Questions (MCQs) PDF Download - 1

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The MCQ: The market offering that is essentially intangible is called; "Introduction to Marketing" App Download [Free] with answers: products, services, commodity, and competitive edge for online marketing certifications. Solve Company Wide Strategic Planning Quiz Questions, download Google eBook (Free Sample) for online BBA courses.

Introduction to Marketing MCQ with Answers PDF Download: Quiz 1

MCQ: 1

The market offering that is essentially intangible is called

services
products
commodity
competitive edge

MCQ: 2

The SBU's in 'Stars' category requires

Heavy investment
Less investments
More marketing
Both a and c

MCQ: 3

The pricing strategy which starts with ideal price and targets the cost which ensures that set price will be met is classified as

target costing
marginal costing
learning curve costing
demand based costing

MCQ: 4

The loss in sales because of poor quality raw materials have been used in production is concluded in company?s

Strengths
Weaknesses
Opportunities
Threats

MCQ: 5

The situation in which company is making more sales with its existing product is classified as

Market development
Market penetration
Product development
Diversification

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