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The MCQ: The good, service or idea that is perceived as new by potential customers is an example of "Developing Effective Marketing Communication" App Download [Free] with answers: adoption process, new product, and existing product for online bachelors degree. Practice Developing Effective Marketing Communication Quiz Questions, download Google eBook (Free Sample) for BA in business administration.

Developing Effective Marketing Communication Questions and Answers PDF Download

MCQ: 1

The good, service or idea that is perceived as new by potential customers is an example of

  1. adoption process
  2. new product
  3. existing product
  4. none of above
MCQ: 2

The 'buyer's black box' consists of

  1. characteristics of buyers
  2. technological factors
  3. the cultural environment
  4. the economic environment
MCQ: 3

According to 'Maslow's hierarchy of needs', the sense and need of belonging is classified as

  1. physiological needs
  2. social needs
  3. safety needs
  4. esteem needs
MCQ: 4

The lifestyle measuring consumers major dimensions such as

  1. activates
  2. interests
  3. opinions
  4. all of above
MCQ: 5

The kind of information consumer obtains from mass media and internet searches classified as

  1. personal sources
  2. commercial sources
  3. public sources
  4. all of above

Developing Effective Marketing Communication Practice Tests: Principles Of Marketing App & eBook MCQs

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