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Developing Effective Marketing Communication MCQs PDF Download – Prep Test

MCQ 1: The good, service or idea that is perceived as new by potential customers is an example of:

  1. adoption process
  2. new product
  3. existing product
  4. none of above

MCQ 2: The 'buyer's black box' consists of:

  1. characteristics of buyers
  2. technological factors
  3. the cultural environment
  4. the economic environment

MCQ 3: According to 'Maslow's hierarchy of needs', the sense and need of belonging is classified as:

  1. physiological needs
  2. social needs
  3. safety needs
  4. esteem needs

MCQ 4: The lifestyle measuring consumers major dimensions such as:

  1. activates
  2. interests
  3. opinions
  4. all of above

MCQ 5: The kind of information consumer obtains from mass media and internet searches classified as:

  1. personal sources
  2. commercial sources
  3. public sources
  4. all of above

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