Principles of Marketing MCQs – Practice Test 1 (Chapter 5)

Consumer Markets and Buyer Behavior MCQs with Answers PDF Download – Test 1

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Consumer Markets & Buyer Behavior MCQs – Practice Test 1 PDF Download

MCQ 1: The study of human population in context of gender, race and occupation is called:

the demographic environment
the cultural environment
the economic environment
the natural environment

MCQ 2: The generation born following 'baby boomers' is known as:

generation X
generation Y
Both a and b
none of above

MCQ 3: The kind of cost which does not vary with the level of production of company or level of sales is classified as:

variable costs
fixed costs
total costs
all of above

MCQ 4: The Macro environment includes:

Demographic factors
Technological factors
The suppliers
Both a and b

MCQ 5: The third step in new product development is:

product screening
business screening
systematic screening
concept development and testing

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