Brand Strategy Multiple Choice Questions with Answers – PDF Download

MCQ 1: The strategy of using individual family brand names is referred as:

1. house of brands
2. strategy house
3. house of products
4. extended strategy

MCQ 2: The branding strategies alternatively use by the marketer's do not include:

1. individual brand names
2. company brand name
3. sub-brand name
4. variant brands

MCQ 3: The offering of all brands and the brand lines by a particular Company is considered as:

1. Company portfolio
2. brand portfolio
3. brand line portfolio
4. corporate portfolio

MCQ 4: In designing the brand portfolio, the focus is always on:

1. maximum market coverage
2. minimum market coverage
3. categorize market coverage
4. brand house coverage

MCQ 5: When the bands are introduced to compete with the competitors thus the brands are classified as:

1. flankers
2. competitive
3. variant brand
4. sub variant brands