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BBA Marketing Management Competitive Exam MCQs – Mock Test 35

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Building Brand Equity MCQs – Mock Test 35 PDF Download

MCQ 171: The brand element 'building brand' does not include:

  1. adaptable
  2. memorable
  3. meaningful
  4. likeable

MCQ 172: The first step in buying, decision process is to:

  1. recognize problem
  2. search of information
  3. deciding information sources
  4. problem analysis

MCQ 173: The policy which allows producers to make a list of discounted price, that are seen equitable for all intermediaries is classified as:

  1. selective policy
  2. price policy
  3. trade policy
  4. distributive policy

MCQ 174: The business markets include:

  1. insurance companies
  2. public utilities
  3. government institutions
  4. all of the above

MCQ 175: In the buyer decision process, the percentage of potential customers in a given target market is called:

  1. customer funnel
  2. company funnel
  3. marketing funnel
  4. retailers funnel

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