Devising Branding Strategy Multiple Choice Questions with Answers – PDF Download

MCQ 1: The relatively high priced brands offer by company are classified as:

1. low end prestige
2. high end prestige
3. open end prestige
4. close end prestige

MCQ 2: The specific brand lines supplied to specific retailers are classified as:

1. branded variants
2. product variants
3. sub-brand variants
4. line variants

MCQ 3: The marketer's enter in to different product category with the parent brand, is considered as:

1. category extension
2. company extension
3. company architecture
4. company earning rate

MCQ 4: The low priced brands in the brand portfolio of particular Company are classified as:

1. traffic builders
2. fighter brands
3. flankers
4. competing brands

MCQ 5: All the products in category and line extensions a seller makes particularly is classified as:

1. brand line
2. sub-brand line
3. brand assortment
4. brand endorsement