BBA Management Courses

Chapter 6: BBA Marketing Management Exam Tests

BBA Marketing Management MCQs - Chapter 6

Crafting Brand Positioning Multiple Choice Questions (MCQs) PDF Download - 1

The Crafting Brand Positioning Multiple Choice Questions (MCQs) with Answers PDF, Crafting Brand Positioning MCQs PDF Download e-Book Ch. 6-1 to study BBA Marketing Management Course. Practice Developing Brand Positioning MCQs, Crafting Brand Positioning trivia questions and answers PDF for online business university. The Crafting Brand Positioning MCQs App Download: Free learning app for brand association career test for bachelors in marketing online.

The Multiple Choice Question (MCQ Quiz): In brand mantra, process of defining category and setting brand boundaries is classified in dimension of; "Crafting Brand Positioning" App Download (Free) with answers: Inspiration; Communication; Simplifying; Straddling; for online business university. Solve Forecasting & Demand Measurement Quiz Questions, download Google eBook (Free Sample) for online business administration degree.

Crafting Brand Positioning Questions and Answers PDF Download: MCQ Quiz 1

MCQ 1:

In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of

  1. communication
  2. inspiration
  3. simplifying
  4. straddling
MCQ 2:

A company can create differentiation for its product with the help of

  1. channel differentiation
  2. image differentiation
  3. employee differentiation
  4. all of the above
MCQ 3:

A company's ability to perform in more than one way, but competitor's cannot match is classified as

  1. comparative advantage
  2. competitive advantage
  3. announcing advantage
  4. relying advantage
MCQ 4:

The brand association which can be made with the personal relevance is classified as

  1. differentiability
  2. feasibility
  3. desirability
  4. deliverability
MCQ 5:

The brand attributes associations that are not unique but similar to some other brands are classified as

  1. points of disparity
  2. points of parity
  3. points of difference
  4. similar attributes

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Crafting Brand Positioning App (Android & iOS)

Crafting Brand Positioning App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (iOS & Android)

Financial Markets App (Android & iOS)

Financial Markets App (Android & iOS)

Cost Accounting App (Android & iOS)

Cost Accounting App (iOS & Android)