BBA Marketing Management MCQs - Chapter 6

Crafting Brand Positioning Multiple Choice Questions (MCQs) PDF Download - 1

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The MCQ: In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of; "Crafting Brand Positioning" App Download [Free] with answers: inspiration, communication, simplifying, and straddling for bachelors in marketing online. Solve Forecasting & Demand Measurement Quiz Questions, download Google eBook (Free Sample) for online business administration degree.

Crafting Brand Positioning MCQ with Answers PDF Download: Quiz 1

MCQ: 1

In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of

communication
inspiration
simplifying
straddling

MCQ: 2

A company can create differentiation for its product with the help of

channel differentiation
image differentiation
employee differentiation
all of the above

MCQ: 3

A company's ability to perform in more than one way, but competitor's cannot match is classified as

comparative advantage
competitive advantage
announcing advantage
relying advantage

MCQ: 4

The brand association which can be made with the personal relevance is classified as

differentiability
feasibility
desirability
deliverability

MCQ: 5

The brand attributes associations that are not unique but similar to some other brands are classified as

points of disparity
points of parity
points of difference
similar attributes

BBA Marketing Management Mock Tests

Analyzing Business Markets MCQs

Collecting Information and Forecasting Demand MCQs

Competitive Dynamics MCQs

Developing Marketing Strategies and Plans MCQs

Designing and Managing Services MCQs

Creating Long-term Loyalty Relationships MCQs

Analyzing Consumer Markets MCQs

Product Strategy Setting MCQs

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