Crafting Brand Positioning MCQs App Download - BBA Marketing Management PDF e-Book
BBA Marketing Management MCQs - Chapter 6
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In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of
A company can create differentiation for its product with the help of
A company's ability to perform in more than one way, but competitor's cannot match is classified as
The brand association which can be made with the personal relevance is classified as
The brand attributes associations that are not unique but similar to some other brands are classified as
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