Developing Brand Positioning Multiple Choice Questions with Answers – PDF Download

MCQ 1: In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of:

1. communication
2. inspiration
3. simplifying
4. straddling

MCQ 2: A company can create differentiation for its product with the help of:

1. channel differentiation
2. image differentiation
3. employee differentiation
4. all of the above

MCQ 3: A company's ability to perform in more than one way, but competitor's cannot match is classified as:

1. comparative advantage
2. competitive advantage
3. announcing advantage
4. relying advantage

MCQ 4: The brand attributes associations that are not unique but similar to some other brands are classified as:

1. points of disparity
2. points of parity
3. points of difference
4. similar attributes

MCQ 5: When the companies have effective and efficient distribution channels, this differentiation is classified as:

1. effective differentiation
2. channel differentiation
3. efficient differentiation
4. working differentiation