Developing Brand Positioning MCQ (Multiple Choice Questions) PDF Download

In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of

1. communication
2. inspiration
3. simplifying
4. straddling

A company can create differentiation for its product with the help of

1. channel differentiation
2. image differentiation
3. employee differentiation
4. all of the above

A company's ability to perform in more than one way, but competitor's cannot match is classified as

1. comparative advantage
2. competitive advantage
3. announcing advantage
4. relying advantage

The brand attributes associations that are not unique but similar to some other brands are classified as

1. points of disparity
2. points of parity
3. points of difference
4. similar attributes

When the companies have effective and efficient distribution channels, this differentiation is classified as

1. effective differentiation
2. channel differentiation
3. efficient differentiation
4. working differentiation