Marketing Research Process MCQ (Multiple Choice Questions) PDF Download

The type of research in which the finders use tools from social sciences disciplines is called

1. ethnographic research
2. demographic research
3. psychographic research
4. geographical research

The first step in marketing research process is to

1. define problem
2. stating research objectives
3. deciding research approach
4. both A and B

In sampling plan, the question 'To whom should we survey?' is the part of

1. sampling size
2. sampling procedure
3. sampling unit
4. sampling scale

A coordinate collection of procedures, data, systems with supporting hardware and software is defined as

1. marketing decision support system
2. sampling decision support system
3. planning support system
4. marketing support system

The approaches, used to measure marketing productivity are

1. marketing metrics
2. marketing mix modelings
3. marketing equity
4. both A and B