Marketing Research Process Multiple Choice Questions with Answers – PDF Download

MCQ 1: The type of research in which the finders use tools from social sciences disciplines is called:

1. ethnographic research
2. demographic research
3. psychographic research
4. geographical research

MCQ 2: The first step in marketing research process is to:

1. define problem
2. stating research objectives
3. deciding research approach
4. both A and B

MCQ 3: In sampling plan, the question 'To whom should we survey?' is the part of:

1. sampling size
2. sampling procedure
3. sampling unit
4. sampling scale

MCQ 4: A coordinate collection of procedures, data, systems with supporting hardware and software is defined as:

1. marketing decision support system
2. sampling decision support system
3. planning support system
4. marketing support system

MCQ 5: The approaches, used to measure marketing productivity are:

1. marketing metrics
2. marketing mix modelings
3. marketing equity
4. both A and B