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BBA Marketing Management Practice Test 11

Corporate and Division Strategic Planning Quiz PDF: Questions and Answers - 11

The Corporate and Division Strategic Planning Quiz Questions and Answers PDF, Corporate and Division Strategic Planning Quiz Answers PDF Download e-Book Ch. 10-11 to solve BBA Marketing Management Practice Tests. Learn Developing Marketing Strategies and Plans MCQ Questions PDF, Corporate and Division Strategic Planning Multiple Choice Questions (MCQ Quiz) to learn online marketing courses. The Corporate and Division Strategic Planning Quiz App Download: Free educational app for corporate and division strategic planning, devising branding strategy, targeted marketing, five stage model in buying decision process, customer expectations test prep for accredited online business administration degree.

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Corporate & Division Strategic Planning Questions and Answers PDF Download: Quiz 11

MCQ 51:

The plausible representation of possible future based on assumptions is called

  1. scenario analysis
  2. market analysis
  3. segmentation analysis
  4. targeted factors
MCQ 52:

The relatively high priced brands offer by company are classified as

  1. low end prestige
  2. high end prestige
  3. open end prestige
  4. close end prestige
MCQ 53:

The narrowly defined consumer group seeking the mix of benefits in a segment is classified as

  1. niche
  2. individuals
  3. custom group
  4. costly customization
MCQ 54:

The persuasion route based on customer rational consideration and buying diligence is explained in

  1. value cues
  2. central route
  3. peripheral route
  4. central cues
MCQ 55:

According to service quality model, the willingness of employees to solve the problems of the customers is classified as

  1. responsiveness
  2. assurance
  3. empathy
  4. reliability

BBA Marketing Management Exam Prep Tests

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Corporate & Division Strategic Planning App (Android & iOS)

Corporate & Division Strategic Planning App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (iOS & Android)

Financial Management App (Android & iOS)

Financial Management App (Android & iOS)

Business Mathematics App (Android & iOS)

Business Mathematics App (iOS & Android)