BBA Marketing Management Practice Test 11
Corporate and Division Strategic Planning Quiz Questions with Answers PDF Download - 11
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Corporate & Division Strategic Planning Quiz with Answers PDF Download: MCQs 11
The plausible representation of possible future based on assumptions is called
- scenario analysis
- market analysis
- segmentation analysis
- targeted factors
The relatively high priced brands offer by company are classified as
- low end prestige
- high end prestige
- open end prestige
- close end prestige
The narrowly defined consumer group seeking the mix of benefits in a segment is classified as
- niche
- individuals
- custom group
- costly customization
The persuasion route based on customer rational consideration and buying diligence is explained in
- value cues
- central route
- peripheral route
- central cues
According to service quality model, the willingness of employees to solve the problems of the customers is classified as
- responsiveness
- assurance
- empathy
- reliability
BBA Marketing Management Exam Prep Tests
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Financial Management Practice Questions
- Slope coefficient of beta is classified statistically significant if its probability is
- Types of option markets do not include
- Profit margin = 4.5%, assets turnover = 2.2 times, equity multiplier = 2.7 times then return on assets will be
- Constant growth rate is 9.5% and an expected rate of return is 13.5% then expected dividend yield would be
- Process of calculating future value of money from present value is classified as
Corporate & Division Strategic Planning Practice Tests
- Parents and siblings are part of
- Specific brand lines supplied to specific retailers are classified as
- Considering Dutch auctions, technique in which auctioneer lower announced price till bidder accepts price is used in situation of
- Groups that people think to join are classified as
- A company's buying products such as chemicals or steel from specialized hubs are classified as
Financial Management Quiz with Answers
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