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Corporate & Division Strategic Planning MCQs – Mock Test 11 PDF Download

MCQ 51: The plausible representation of possible future based on assumptions is called:

  1. scenario analysis
  2. market analysis
  3. segmentation analysis
  4. targeted factors

MCQ 52: The relatively high priced brands offer by company are classified as:

  1. low end prestige
  2. high end prestige
  3. open end prestige
  4. close end prestige

MCQ 53: The narrowly defined consumer group seeking the mix of benefits in a segment is classified as:

  1. niche
  2. individuals
  3. custom group
  4. costly customization

MCQ 54: The persuasion route based on customer rational consideration and buying diligence is explained in:

  1. value cues
  2. central route
  3. peripheral route
  4. central cues

MCQ 55: According to service quality model, the willingness of employees to solve the problems of the customers is classified as:

  1. responsiveness
  2. assurance
  3. empathy
  4. reliability

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