Key Psychological Processes Quiz with Answers PDF Download – Test 1

MCQ 1: An impel action by strong internal stimulus is being classified as:

1. learning
2. breaking
3. motivation
4. drive

MCQ 2: Services provided by marketing channels to their customer in a collective way is classified as:

1. functional integration
2. product integration
3. channel integration
4. location integration

MCQ 3: The strategy to integrate larger gains with smaller losses involved:

1. lining principle
2. cancellation principle
3. golden lining principle
4. segregate principle

MCQ 4: The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as:

1. by-product pricing
2. optional-feature pricing
3. product line pricing
4. Two-part pricing

MCQ 5: According to VALS framework, the consumer's dimension groups having high resources do not include:

1. innovators
2. thinkers
3. achievers
4. strivers