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MCQ 11: The business can be defined in the dimensions of:

  1. customer groups
  2. customer needs
  3. technology
  4. all of the above

MCQ 12: An unlimited and permanent repository of useful information is classified as:

  1. temporary memory
  2. motivational memory
  3. long term memory
  4. short term memory

MCQ 13: The young and impulsive people who seek excitement and variety can be the best:

  1. innovators
  2. non-innovators
  3. experiences
  4. non-achievers

MCQ 14: The consumer's seek, for the answer of 'how we like to view ourselves' is a concept named by:

  1. self-concept
  2. self-monitors
  3. ideal self-concept
  4. actual self-concept

MCQ 15: The formal decision making process by which large organization buy the services and products is classified as:

  1. organizational buying
  2. large buying
  3. small buying
  4. procedure buying

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