Product Line Length Multiple Choice Questions with Answers – PDF Download

MCQ 1: The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called:

1. left-market stretch
2. down-market stretch
3. up-market stretch
4. Two-way stretch

MCQ 2: The product line stretches in which a Company wants to enter into new high end market to seek higher margins and more growth opportunities is called:

1. left-market stretch
2. down-market stretch
3. up-market stretch
4. Two-way stretch

MCQ 3: The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as:

1. down-market stretch
2. up-market stretch
3. Two-way stretch
4. left-market stretch

MCQ 4: The technique according to which the Company can lengthen product line beyond the current carrying range of products is classified as:

1. line consistency
2. line stretching
3. line filling
4. line depth

MCQ 5: The technique for product line length in which Company wants to add more product items in the present range is classified as:

1. line deepening
2. line filling
3. line stretching
4. line consistency