Estimating Costs MCQs (Multiple Choice Questions) PDF Download - 38

The overhead costs are also known as

1. employees' salaries
2. labor wages
3. fixed costs
4. variable costs

The retention spending level and retention rate is influenced for the dimension of customer lifetime value is classified as

1. visualization
2. acquisition
3. add-on spending
4. retention

The basic determinant of any customer's buying behavior is classified as

1. culture
2. relatives
3. supply by company
4. demand by others

The degree in which manufactured units are identical and meet the specification given by customers is classified as

1. reliability
2. durability
3. performance quality
4. conformance quality

The consumers who seek the answer of 'how we see ourselves' is a concept named

1. ideal self-concept
2. actual self-concept
3. self-concept
4. self-monitors