Five Stage Model in Buying Decision Process Multiple Choice Questions with Answers – PDF Download

MCQ 1: The persuasion route based on customer rational consideration and buying diligence is explained in:

1. value cues
2. central route
3. peripheral route
4. central cues

MCQ 2: The comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by the customer is classified as:

1. lexicographic heuristics
2. eliminating-by-acceptance heuristic
3. heuristics
4. conjunctive heuristic

MCQ 3: The cereal brand converted low involvement into high involvement by introducing it healthy is classified as:

1. adding an important feature
2. triggering emotions to personal values
3. linking product to engaging issue
4. linking product to personal situation

MCQ 4: When the product is risky it can affect the well-being of buyer mentally and is classified as:

1. attitude risk
2. psychological risk
3. physiological risk
4. social risk

MCQ 5: When the customer chooses the brands on its own perception for important attributes, it is classified as:

1. eliminating heuristic
2. heuristics
3. conjunctive heuristic
4. lexicographic heuristics