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BBA Marketing Management Practice Test: MCQs for Exam Prep
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The persuasion route based on customer rational consideration and buying diligence is explained in
The comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by the customer is classified as
The cereal brand converted low involvement into high involvement by introducing it healthy is classified as
When the product is risky it can affect the well-being of buyer mentally and is classified as
When the customer chooses the brands on its own perception for important attributes, it is classified as
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