Product Classifications MCQs with Answers PDF Download – Test 74

MCQ 366: The group of products on the basis of tangibility and durability include:

1. durable goods
2. non-durable goods
3. services
4. all of the above

MCQ 367: The low priced brands in the brand portfolio of particular Company are classified as:

1. traffic builders
2. fighter brands
3. flankers
4. competing brands

MCQ 368: The example of vertical channel conflict between intermediary channels is:

1. conflict between wholesaler and retailer
2. conflict between two retailers
3. conflict between two suppliers
4. conflict between more than two sales agents

MCQ 369: In the graph of market demand function, the different companies marketing expenditures are shown on the:

1. horizontal axis
2. vertical axis
3. market equilibrium point
4. Company's equilibrium point

MCQ 370: The levels involve in marketing plan are:

1. strategic level
2. tactical level
3. organizational level
4. both A and B