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BBA Marketing Management MCQs – Mock Test 78

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Marketing & Customer Value MCQs – Mock Test 78 PDF Download

MCQ 386: The Company's core business process includes:

  1. customer acquisition process
  2. market sensing process
  3. CRM process
  4. all of the above

MCQ 387: The 'sales information systems' and 'customer data bases' are the part of company's:

  1. external record
  2. private record
  3. public record
  4. internal record

MCQ 388: In the value creation, 'choosing the value' phase includes:

  1. segmentation
  2. targeting
  3. positioning
  4. all of the above

MCQ 389: The process about how the individual customer come to know about the market offering, is classified as:

  1. total set of brands
  2. brands awareness
  3. consideration set
  4. availability set

MCQ 390: The offering of all brands and the brand lines by a particular Company is considered as:

  1. Company portfolio
  2. brand portfolio
  3. brand line portfolio
  4. corporate portfolio

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