Product Failure Notes Questions with Answers PDF Download – Test 83

MCQ 411: The failure of product that increases the likelihood of customer's purchasing products with warranty is an example of:

1. anchoring heuristic
2. adjusting heuristic
3. availability heuristic
4. geographical heuristic

MCQ 412: The group of people with traditional values and like to buy brands they have already heard is classified as:

1. non-traditionalist
2. traditionalist
3. non-enthusiast
4. enthusiast

MCQ 413: The stages in the brand development according to successive quadrants are considered as:

1. brand grid
2. power grid
3. reporting grid
4. knowledge grid

MCQ 414: The attributes or benefits associated to overcome the customer's perceived weakness are classified as:

1. desirable points of parity
2. comparative points of difference
3. competitive points of parity
4. category points of parity

MCQ 415: The set of services expected by the customers are classified as:

1. interactive service package
2. descriptive service package
3. primary service package
4. secondary service package