Product Failure Notes Questions with Answers PDF Download - 83

The failure of product that increases the likelihood of customer's purchasing products with warranty is an example of

1. anchoring heuristic
2. adjusting heuristic
3. availability heuristic
4. geographical heuristic

The group of people with traditional values and like to buy brands they have already heard is classified as

1. non-traditionalist
2. traditionalist
3. non-enthusiast
4. enthusiast

The stages in the brand development according to successive quadrants are considered as

1. brand grid
2. power grid
3. reporting grid
4. knowledge grid

The attributes or benefits associated to overcome the customer's perceived weakness are classified as

1. desirable points of parity
2. comparative points of difference
3. competitive points of parity
4. category points of parity

The set of services expected by the customers are classified as

1. interactive service package
2. descriptive service package
3. primary service package
4. secondary service package