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BBA Marketing Management MCQs – Mock Test 88

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Measuring Brand Equity MCQ – Mock Test 88 PDF Download

MCQ 436: The net present value of forecasted brand earnings is classified as:

  1. brand value
  2. brand discount rate
  3. brand earnings
  4. brand responsiveness

MCQ 437: The person's specific traits that can be attributed to any brand are classified as:

  1. brand personality
  2. personality
  3. self-goals
  4. self-values

MCQ 438: The name, symbol, design or combination of all of these with intention to differentiate products is classified as:

  1. brand
  2. value products
  3. customized brands
  4. super brands

MCQ 439: The technical personnel of the Company is classified as:

  1. initiators
  2. users
  3. influencers
  4. providers

MCQ 440: The type of goods that are tangible in nature and can be consumed in few uses are classified as:

  1. durable goods
  2. non-durable goods
  3. services
  4. augmented goods

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