Key Psychological Processes Study App | BBA Marketing Management Quiz e-Book PDF
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BBA Marketing Management Entrance Exam MCQs – Mock Test 93

Key Psychological Processes Quiz with Answers PDF Download – Test 93

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Key Psychological Processes Quiz – Mock Test 93 PDF Download

MCQ 461: The perceptual process in which people notice and usually anticipate is called:

  1. selective attention
  2. selective shopping
  3. selective ad watching
  4. selective noticing

MCQ 462: The fixed cost is divided by unit sales and then added into variable cost for calculation is:

  1. markup demand
  2. unit cost
  3. markup cost
  4. markup price

MCQ 463: In value stages, the shareholder value must consider:

  1. attachment
  2. product and trade
  3. price premiums
  4. market capitalization

MCQ 464: Considering marketing channels, the examples of merchants are:

  1. retailers and wholesalers
  2. sales agents and brokers
  3. transportation companies
  4. independent warehouses

MCQ 465: The customized products and services for customers and interaction to individual customers are the part of:

  1. retailer's management
  2. customer relationship management
  3. Company relationship management
  4. supplier management

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