Marketing Strategy Multiple Choice Questions with Answers – PDF Download

MCQ 1: An ability to determine the marketing strategy to affect customer mind-set is considered as:

1. develop multiplier
2. program multiplier
3. market multiplier
4. customer multiplier

MCQ 2: The marketing strategy in which a firm sells different segments and offers different product is classified as:

1. individual marketing
2. differentiated marketing
3. mass marketing
4. niche marketing

MCQ 3: The attempt of capturing a large territory by launching several front grand offensive marketing strategy is classified as:

1. encirclement attack
2. flank attack
3. frontal attack
4. resource attack

MCQ 4: The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as:

1. differentiated marketing
2. undifferentiated marketing
3. mass marketing
4. both A and C

MCQ 5: When all the customers have same preferences, the marketing strategy is classified as:

1. mass marketing
2. niche marketing
3. individual marketing
4. profitability marketing