Marketing Strategy MCQ (Multiple Choice Questions) PDF Download

An ability to determine the marketing strategy to affect customer mind-set is considered as

1. develop multiplier
2. program multiplier
3. market multiplier
4. customer multiplier

The marketing strategy in which a firm sells different segments and offers different product is classified as

1. individual marketing
2. differentiated marketing
3. mass marketing
4. niche marketing

The attempt of capturing a large territory by launching several front grand offensive marketing strategy is classified as

1. encirclement attack
2. flank attack
3. frontal attack
4. resource attack

The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as

1. differentiated marketing
2. undifferentiated marketing
3. mass marketing
4. both A and C

When all the customers have same preferences, the marketing strategy is classified as

1. mass marketing
2. niche marketing
3. individual marketing
4. profitability marketing