BBA Marketing Management MCQs – Practice Test for Exam Prep

Business Unit Strategic Planning Multiple Choice Questions with Answers – PDF Download

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Business Unit Strategic Planning MCQs PDF Download – Prep Test

MCQ 1: The design strategy of business includes:

marketing strategy
technology strategy
sourcing strategy
all of the above

MCQ 2: An area that company can profitably satisfies according to buyer's needs is called:

marketing opportunity
production opportunity
new market
new customers

MCQ 3: The analysis of opportunities and threats include:

internal environment
external environment
market environment
product environment

MCQ 4: When a company agrees to promote product of other company it is classified as:

product alliance
service alliances
promotional alliances
logistic alliances

MCQ 5: When a firm offers logistical services for some other company's product, it is said to be:

logistic alliance
production alliances
raw materials alliance
employee alliances

BBA Marketing Management MCQs App & e-Book – Business Unit Strategic Planning Practice Tests

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