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Free Business Unit Strategic Planning Study App Download (iOS & Android): "Company licenses to companies for producing its products is classified as"; MCQ with answers: product alliance, service alliance, pricing collaborations, and logistic alliances. Study Developing Marketing Strategies and Plans Questions and Answers, Apple Book to download free chapter to strengthen virtual education.

Business Unit Strategic Planning MCQs – Mock Test 79 PDF Download

MCQ 391: The Company licenses to companies for producing its products is classified as:

  1. service alliance
  2. product alliance
  3. logistic alliances
  4. pricing collaborations

MCQ 392: The products can be differentiated on the basis of:

  1. conformance and performance quality
  2. durability and style
  3. reliability and repair-ability
  4. all of the above

MCQ 393: The price cut technique which results in increasing market share but less loyal customers in market is classified as:

  1. low-quality trap
  2. fragile-market-share trap
  3. shallow-pockets trap
  4. price-war traps

MCQ 394: The conditions of sales, price policies and territorial rights are all considered as the elements of:

  1. trade-relations mix
  2. spatial-relations mix
  3. jobbers-relations mix
  4. shoppers-relations mix

MCQ 395: The functions of marketing channels such as payment for bought goods and ordering of goods to create flow of activity in:

  1. forward direction
  2. backward direction
  3. leftward direction
  4. rightward direction

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