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Developing Marketing Strategies & Plans MCQs – Practice Test 1 PDF Download

MCQ 1: The business can be defined in the dimensions of:

  1. customer groups
  2. customer needs
  3. technology
  4. all of the above

MCQ 2: The design strategy of business includes:

  1. marketing strategy
  2. technology strategy
  3. sourcing strategy
  4. all of the above

MCQ 3: The first phase of value creation in sequence is:

  1. choosing the value
  2. providing the value
  3. communicating the value
  4. making the superior product

MCQ 4: The organizational division which makes the decision on the amount of available resources is the part of:

  1. corporate level
  2. division level
  3. business unit
  4. decision level

MCQ 5: The plausible representation of possible future based on assumptions is called:

  1. scenario analysis
  2. market analysis
  3. segmentation analysis
  4. targeted factors

BBA Marketing Management MCQs App & e-Book – Developing Marketing Strategies & Plans Study Guide

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