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MCQ 46: A company's microenvironment, the ' customer markets' are of:

  1. 5 types
  2. 4 types
  3. 3 types
  4. 2 types

MCQ 47: According to 'real-win-worth doing' proposition, analysis of checking profit potential for new product is part of:

  1. real
  2. win
  3. worth doing
  4. less worthy

MCQ 48: The clothing line of fashion designers is best classified as:

  1. unsought product
  2. specialty shopping products
  3. industrial products
  4. specialty products

MCQ 49: The industrial products can be classified into:

  1. Three groups
  2. Two groups
  3. Four groups
  4. Five groups

MCQ 50: The marketers can build up demand of a particular product by:

  1. associating with strong motives
  2. using motivating cues
  3. positive reinforcement
  4. all of above

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