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"The market offering that is essentially intangible is called", understanding marketplace and customer needs Multiple Choice Questions (MCQ) with choices products, services, commodity, and competitive edge for online business degree. Learn introduction to marketing questions and answers with free online certification courses for online BBA courses.
Quiz on Understanding Marketplace & Customer Needs PDF Download eBook
MCQ: The market offering that is essentially intangible is called
- services
- products
- commodity
- competitive edge
A
MCQ: In the personal selling process, the step which consists of identifying potential customers is classified as
- presenting quota
- demonstrating quota
- prospecting
- qualifying
C
MCQ: The geographical pricing technique in which company charges same base price plus same freight without considering location of customer is called
- freight on board origin pricing
- zone pricing
- basing point pricing
- uniform delivered pricing
D
MCQ: The cost of products or services are considered to set
- floor for cost
- ceiling for prices
- floor for prices
- ceiling for cost
C
MCQ: The highly involved consumer buying behavior while perceiving significant differences between brands is called
- complex buoying behavior
- variety seeking buying behavior
- dissonance reducing buying behavior
- habitual buying behavior
A
