Product Mix Pricing Strategies MCQ (Multiple Choice Questions) PDF Download

In the personal selling process, the step which consists of identifying potential customers is classified as

1. presenting quota
2. demonstrating quota
3. prospecting
4. qualifying

The sales promotion tools used to stimulate purchase, motivate salespeople and generate business leads are classified in category of

1. event promotion
2. off deal promotion
3. trade promotions
4. business promotions

The consumer promotion technique through which brand marketing event is created by company or it participates in other sponsored event is classified as

1. event marketing
2. sponsored marketing
3. branding
4. premium marketing

The consumer promotion technique according to which seller sells two or three units of product at reduced price is classified as

1. price packs
2. cents off deals
3. advertising specialties
4. both a and b

The standard amount that must be sold by salesperson of the company's total product is classified as

1. sales contest
2. expense quota
3. production quota
4. sales quota