Product Mix Pricing Strategies Multiple Choice Questions with Answers – PDF Download

MCQ 1: In the personal selling process, the step which consists of identifying potential customers is classified as:

1. presenting quota
2. demonstrating quota
3. prospecting
4. qualifying

MCQ 2: The sales promotion tools used to stimulate purchase, motivate salespeople and generate business leads are classified in category of:

1. event promotion
2. off deal promotion
3. trade promotions
4. business promotions

MCQ 3: The consumer promotion technique through which brand marketing event is created by company or it participates in other sponsored event is classified as:

1. event marketing
2. sponsored marketing
3. branding
4. premium marketing

MCQ 4: The consumer promotion technique according to which seller sells two or three units of product at reduced price is classified as:

1. price packs
2. cents off deals
3. advertising specialties
4. both a and b

MCQ 5: The standard amount that must be sold by salesperson of the company's total product is classified as:

1. sales contest
2. expense quota
3. production quota
4. sales quota