Principles of Marketing MCQs – Practice Test 1 (Chapter 15)

Pricing Strategy MCQs with Answers PDF Download – Test 1

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Pricing Strategy MCQs – Practice Test 1 PDF Download

MCQ 1: In the personal selling process, the step which consists of identifying potential customers is classified as:

presenting quota
demonstrating quota
prospecting
qualifying

MCQ 2: According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called:

sales promotion
offline promotion
direct channeling
direct marketing

MCQ 3: A descriptive thought about something held by a person is classified as:

learning
attitudes
beliefs
perception

MCQ 4: The Jeep can associated with brand personality trait known as:

ruggedness
competence
sophistication
excitement

MCQ 5: The kind of information consumer obtains from advertising campaigns and sales people is classified as:

personal sources
commercial sources
experiential sources
all of above

Principles of Marketing MCQs App & e-Book – Pricing Strategy Study Guide

Personal Selling and Sales Promotion MCQs

Retailing and Wholesaling Strategy MCQs

Pricing: Capturing Customer Value MCQs

Competitive Advantage MCQs

Company and Marketing Strategy MCQs

Products, Services and Brands MCQs

Pricing Strategy MCQs

Business Markets and Buyer Behavior MCQs

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