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Principles of Marketing Study Guide: Practice Test 1 (Chapter 15)
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In the personal selling process, the step which consists of identifying potential customers is classified as
According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called
A descriptive thought about something held by a person is classified as
The Jeep can associated with brand personality trait known as
The kind of information consumer obtains from advertising campaigns and sales people is classified as
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