Behavioral Decision Theory and Economics App Download | BBA Marketing Management MCQ PDF e-Book
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The type of heuristic in which customer adjust initial judgment on the basis of additional information is classified as
The customers who loss averse tend to underweight the
The way in which choices are seen and presented by a decision maker is classified as
When the customers base their predictions on example that comes to mind easily are classified as
The representative heuristic and availability heuristic are the types of
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