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BBA Marketing Management MCQs (BBA Business Administration) From Textbook

BBA Marketing Management MCQs – Mock Test 34

Components of Modern Marketing information System MCQs with Answers PDF Download – Test 34

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Components of Modern Marketing information System MCQ – Mock Test 34 PDF Download

MCQ 166: The system with special equipment, people and methods to gather and analyze information for marketers is called:

  1. management information system
  2. marketing information system
  3. financial information system
  4. corporate information system

MCQ 167: The market consists of a set of consumers having income, access and interest in a product is called:

  1. target market
  2. penetrated market
  3. potential market
  4. available market

MCQ 168: The kind of shoppers who seek stores that are convenient for them and join aspired products group are classified as:

  1. service ⁄ quality shoppers
  2. price ⁄ value customers
  3. affinity customers
  4. interactive customers

MCQ 169: The celebrity endorsements and objects that bring positive feeling in attitude formation of customer's is classified in:

  1. central cues
  2. value cues
  3. peripheral cues
  4. value route

MCQ 170: The pricing technique in which the buyers place an order within 20 minutes after watching the paid ad on TV is classified as:

  1. season pricing
  2. emergency pricing
  3. channel pricing
  4. time pricing

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Free Components of Modern Marketing information System MCQ App – Download Android & iOS Apps

Components of Modern Marketing information System MCQ App

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Marketing Management MCQ App

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Financial Management MCQs App

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Cost Accounting MCQs App