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BBA Marketing Management Practice Test 39
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The series of procedures in which customer is focused, help to assess brand's health and leverage equity are classified as
The concept of product mix which refers to wide range of product lines carried by the company is classified as
The set of interdependent channels that participate in the process of availability of product is classified as
The extra payment awarded for sales program and advertising is classified as
The value creation practices such as evangelizing and justifying is classified as
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