Measuring Brand Equity Notes Questions with Answers PDF Download – Test 39

MCQ 191: The series of procedures in which customer is focused, help to assess brand's health and leverage equity are classified as:

1. brand audit
2. brand tracking
3. brand valuation
4. brand evaluation

MCQ 192: The concept of product mix which refers to wide range of product lines carried by the company is classified as:

1. width of product mix
2. length of product mix
3. depth of product mix
4. consistency of product mix

MCQ 193: The set of interdependent channels that participate in the process of availability of product is classified as:

1. over demand channels
2. marketing channels
3. functional channels
4. quotation channels

MCQ 194: The extra payment awarded for sales program and advertising is classified as:

1. seasonal allowances
2. trade-off allowances
3. promotional allowances
4. trade-in allowances

MCQ 195: The value creation practices such as evangelizing and justifying is classified as:

1. social networking
2. impression management
3. community engagement
4. brand use