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BBA Marketing Management MCQs – Practice Test 1 (Chapter 11)

Developing Pricing Strategies MCQs with Answers PDF Download – Test 1

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Developing Pricing Strategies MCQs – Practice Test 1 PDF Download

MCQ 1: The discount in a well manner way on performance, awarded by the manufacturers to the members of distribution channels is classified as:

  1. non-functional discount
  2. functional discount
  3. quantity discount
  4. descriptive discount

MCQ 2: The price of product is subtracted from variable cost than divided by fixed cost for calculation is:

  1. unit cost
  2. break-even volume
  3. target return price
  4. target return cost

MCQ 3: The price discrimination in which same market offers it's priced at two different levels, on the basis of consumer perception is classified as:

  1. image pricing
  2. channel pricing
  3. customer segment pricing
  4. product-form pricing

MCQ 4: The type of auctions which considers both situations such as, many buyers and one seller or one seller and many buyers, is classified as:

  1. Australian auctions
  2. English auctions
  3. Dutch auctions
  4. Sealed-bid auctions

MCQ 5: Considering the Dutch auctions, the technique in which the auctioneer lower the announced price till bidder accepts price is used in situation of:

  1. One seller, many buyers
  2. One buyer, many sellers
  3. many sellers, many buyers
  4. None of above

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