BBA Marketing Management MCQs – Practice Test 1 (Chapter 11)

Developing Pricing Strategies MCQs with Answers PDF Download – Test 1

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Developing Pricing Strategies MCQs – Practice Test 1 PDF Download

MCQ 1: The discount in a well manner way on performance, awarded by the manufacturers to the members of distribution channels is classified as:

non-functional discount
functional discount
quantity discount
descriptive discount

MCQ 2: The price of product is subtracted from variable cost than divided by fixed cost for calculation is:

unit cost
break-even volume
target return price
target return cost

MCQ 3: The price discrimination in which same market offers it's priced at two different levels, on the basis of consumer perception is classified as:

image pricing
channel pricing
customer segment pricing
product-form pricing

MCQ 4: The type of auctions which considers both situations such as, many buyers and one seller or one seller and many buyers, is classified as:

Australian auctions
English auctions
Dutch auctions
Sealed-bid auctions

MCQ 5: Considering the Dutch auctions, the technique in which the auctioneer lower the announced price till bidder accepts price is used in situation of:

One seller, many buyers
One buyer, many sellers
many sellers, many buyers
None of above

BBA Marketing Management MCQs App & e-Book – Developing Pricing Strategies Study Guide

Integrated Marketing Channels MCQs

Creating Brand Equity MCQs

Product Strategy Setting MCQs

Developing Pricing Strategies MCQs

Analyzing Business Markets MCQs

Developing Marketing Strategies and Plans MCQs

Identifying Market Segments and Targets MCQs

Conducting Marketing Research MCQs

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