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Principles Of Marketing MCQs – Mock Test 6

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Market Segmentation MCQs – Mock Test 6 PDF Download

MCQ 26: The Toyota Corporation which produces several different brands of cars is an example of:

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing

MCQ 27: The kind of cost which does not vary with the level of production of company or level of sales is classified as:

  1. variable costs
  2. fixed costs
  3. total costs
  4. all of above

MCQ 28: The products that are sold through wide spread distribution network are classified as:

  1. convenience products
  2. shopping products
  3. unsought products
  4. sought consumer products

MCQ 29: The good, service or idea that is perceived as new by potential customers is an example of:

  1. adoption process
  2. new product
  3. existing product
  4. none of above

MCQ 30: The 'banking services' and 'hotel services' are examples of:

  1. products
  2. commodities
  3. barter system
  4. offered services

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