Company Wide Strategic Planning Multiple Choice Questions with Answers – PDF Download

MCQ 1: Considering competitive positions, the firm other than market leader who is fighting hard in its industry to increase market share is classified as:

1. market follower
2. market niche
3. market challenger
4. market leader

MCQ 2: The Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as:

1. profit centered company
2. market centered company
3. competitor centered company
4. customer centered company

MCQ 3: The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as:

1. customer value analysis
2. corporate image analysis
3. strategic behavior analysis
4. benchmarking

MCQ 4: Considering competitive positions, the company which serves small customer segments that remain ignored by other companies in industry is classified as:

1. market follower
2. market niche
3. market challenger
4. market leader

MCQ 5: The process of assessing objectives, strengths, weaknesses, strategies and reaction patterns of competitors is classified as:

1. branding analysis
2. premium analysis
3. competitor analysis
4. corporate analysis