Company Wide Strategic Planning MCQ (Multiple Choice Questions) PDF Download

Considering competitive positions, the firm other than market leader who is fighting hard in its industry to increase market share is classified as

1. market follower
2. market niche
3. market challenger
4. market leader

The Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as

1. profit centered company
2. market centered company
3. competitor centered company
4. customer centered company

The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as

1. customer value analysis
2. corporate image analysis
3. strategic behavior analysis
4. benchmarking

Considering competitive positions, the company which serves small customer segments that remain ignored by other companies in industry is classified as

1. market follower
2. market niche
3. market challenger
4. market leader

The process of assessing objectives, strengths, weaknesses, strategies and reaction patterns of competitors is classified as

1. branding analysis
2. premium analysis
3. competitor analysis
4. corporate analysis