Company Wide Strategic Planning Quiz with Answers PDF Download – Test 97

MCQ 481: The person's own living or interacting and acting pattern is classified:

1. lifestyle
2. personality and self-concept
3. social class
4. None of the above

MCQ 482: The method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as:

1. percentage of sales method
2. affordable method
3. competitive parity method
4. objective and task method

MCQ 483: In the social class classification, the business professionals without any unusual wealth includes:

1. upper middles
2. working class
3. lower uppers
4. upper uppers

MCQ 484: To create profits, the company must:

1. Create loyal customers
2. Increase market share of market
3. capture lifetime vale of customer
4. All of above

MCQ 485: The kind of marketing through which company connect with targeted segments on one to one interaction basis is classified as:

1. event marketing
2. stress marketing
3. direct marketing
4. indirect marketing