Company marketing environment Multiple Choice Questions with Answers – PDF Download

MCQ 1: The strategy of introducing new product in existing market is classified as:

1. Market development
2. Market penetration
3. Product development
4. Diversification

MCQ 2: In marketing strategy, the advertising and personal selling can be referred as:

1. Place
2. Product
3. Price
4. Promotion

MCQ 3: The arrangement of different market performance measures as a single display to monitor results is classified as:

1. Return on investment
2. Marketing dashboard
3. Marketing scorecard
4. Both a and b

MCQ 4: The kind of advantage gained by offering greater value to customers as compared to competitors is classified as:

1. competitive advantage
2. corporate advantage
3. branding advantage
4. premium advantage

MCQ 5: The Company whose strategies are based on the idea of delivering superior brand value to its targeted segment is classified as:

1. competitor centered company
2. customer centered company
3. profit centered company
4. market centered company