Market Segmentation MCQ with Answers PDF Download – Test 36

MCQ 176: The market divided on the basis of social class as 'lower lowers, upper lowers and middle class' is example of:

1. geographic segmentation
2. demographic segmentation
3. psychographic segmentation
4. behavioral segmentation

MCQ 177: The adopter group who tries to come up with innovative ideas at higher risk is called:

1. late majority
2. early majority
3. innovators
4. early adopters

MCQ 178: The customer market division done on the basis of 'compulsive, ambitious and outgoing customers' classified as:

1. geographic segmentation
2. demographic segmentation
3. psychographic segmentation
4. behavioral segmentation

MCQ 179: The 'concentrated marketing' is also called as:

1. mass marketing
2. segmented marketing
3. niche marketing
4. micromarketing

MCQ 180: The kind of joint venture in which company signs agreement with foreign producers to provide services or manufacture goods is classified as:

1. investment ownership
2. contract manufacturing
3. joint ownership
4. management contracting