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Principles of Marketing MCQs – Practice Test 1 (Chapter 7)

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Direct & Online Marketing MCQs – Practice Test 1 PDF Download

MCQ 1: The highly involved consumer buying behavior while perceiving significant differences between brands is called:

  1. complex buoying behavior
  2. variety seeking buying behavior
  3. dissonance reducing buying behavior
  4. habitual buying behavior

MCQ 2: The procedure in marketing which consists of enlisting opinion leaders as "brand ambassadors" is called:

  1. Leading marketing
  2. buzz marketing
  3. online marketing
  4. none of the above

MCQ 3: If customer's expectations and products performance matches, the customer is:

  1. satisfied
  2. dissatisfied
  3. delighted
  4. none of above

MCQ 4: The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called:

  1. channeling stages
  2. buyer readiness stage
  3. channel designing stages
  4. strategic stages

MCQ 5: When the new developed product concept is tested, the next immediate step is to:

  1. develop market strategy
  2. develop a testing technique
  3. develop intermediaries
  4. develop logistic network

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