Principles of Marketing MCQs – Practice Test 1 (Chapter 7)

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Direct & Online Marketing MCQs – Practice Test 1 PDF Download

MCQ 1: The highly involved consumer buying behavior while perceiving significant differences between brands is called:

complex buoying behavior
variety seeking buying behavior
dissonance reducing buying behavior
habitual buying behavior

MCQ 2: The procedure in marketing which consists of enlisting opinion leaders as "brand ambassadors" is called:

Leading marketing
buzz marketing
online marketing
none of the above

MCQ 3: If customer's expectations and products performance matches, the customer is:

satisfied
dissatisfied
delighted
none of above

MCQ 4: The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called:

channeling stages
buyer readiness stage
channel designing stages
strategic stages

MCQ 5: When the new developed product concept is tested, the next immediate step is to:

develop market strategy
develop a testing technique
develop intermediaries
develop logistic network

Principles of Marketing MCQs App & e-Book – Direct & Online Marketing Study Guide

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