BBA Marketing Courses

Chapter 7: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 7

Direct and Online Marketing Multiple Choice Questions (MCQs) PDF Download - 1

The Direct and Online Marketing Multiple Choice Questions (MCQs) with Answers PDF, Direct and Online Marketing MCQs PDF Download e-Book Ch. 7-1 to study Principles of Marketing Course. Practice Customer Databases and Direct Marketing MCQs, Direct and Online Marketing trivia questions and answers PDF for online business and administration degree. The Direct and Online Marketing MCQs App Download: Free learning app for online marketing companies, online marketing presence career test for online digital marketing classes.

The Multiple Choice Question (MCQ Quiz): Highly involved consumer buying behavior while perceiving significant differences between brands is called; "Direct and Online Marketing" App Download (Free) with answers: Variety seeking buying behavior; Complex buoying behavior; Dissonance reducing buying behavior; Habitual buying behavior; for online business and administration degree. Solve Sales Force Management Quiz Questions, download Google eBook (Free Sample) for online bachelor's degree in business administration.

Direct & Online Marketing Questions and Answers PDF Download: MCQ Quiz 1

MCQ 1:

The highly involved consumer buying behavior while perceiving significant differences between brands is called

  1. complex buoying behavior
  2. variety seeking buying behavior
  3. dissonance reducing buying behavior
  4. habitual buying behavior
MCQ 2:

The procedure in marketing which consists of enlisting opinion leaders as "brand ambassadors" is called

  1. Leading marketing
  2. buzz marketing
  3. online marketing
  4. none of the above
MCQ 3:

If customer's expectations and products performance matches, the customer is

  1. satisfied
  2. dissatisfied
  3. delighted
  4. none of above
MCQ 4:

The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called

  1. channeling stages
  2. buyer readiness stage
  3. channel designing stages
  4. strategic stages
MCQ 5:

When the new developed product concept is tested, the next immediate step is to

  1. develop market strategy
  2. develop a testing technique
  3. develop intermediaries
  4. develop logistic network

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Direct & Online Marketing App (Android & iOS)

Direct & Online Marketing App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (iOS & Android)

Financial Management App (Android & iOS)

Financial Management App (Android & iOS)

Business Statistics App (Android & iOS)

Business Statistics App (iOS & Android)