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BBA Marketing Management MCQs – Mock Test 22

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MCQ 106: The brand awareness and market share is classified as:

  1. marketing external metrics
  2. sampling metrics
  3. unit metrics
  4. procedural metrics

MCQ 107: The added value on products and services is called:

  1. advertising
  2. brand equity
  3. branding
  4. valuing

MCQ 108: The traditional supply situation in which the focus is on competition rather than cooperation is classified as:

  1. customer supply
  2. contract supply
  3. cooperation supply
  4. bare buying

MCQ 109: The technique to ask respondents to identify possible brands association in consumer's mind is classified as:

  1. story associations
  2. word associations
  3. picture associations
  4. structure associations

MCQ 110: The analysis of opportunities and threats include:

  1. internal environment
  2. external environment
  3. market environment
  4. product environment

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