Brand Equity in Marketing Quiz with Answers PDF Download – Test 25

MCQ 121: The specialized community of employees' whose activities are focused around the brand is classified as:

1. brand community
2. impression community
3. external community
4. internal community

MCQ 122: The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as:

1. segment identification
2. segment attractiveness
3. solution based segmentation
4. need based segmentation

MCQ 123: The process of defining the business, shaping its scope and repositioning the brand entity is the part of:

1. business realignment
2. business workflow
3. cross functional teams
4. various department strategies

MCQ 124: The structured approach to assess sources of brand's equity and its outcomes to create brand's value is classified as:

1. brand value chain
2. company supply chain
3. direct supply chain
4. indirect supply chain

MCQ 125: In business markets, the demand of business goods is more volatile than demand for consumer goods, is classified as:

1. fluctuating demand
2. stable demand
3. unstable demand
4. freeze demand