Brand Equity in Marketing Quiz Questions and Answers PDF Download - 25

The specialized community of employees' whose activities are focused around the brand is classified as

1. brand community
2. impression community
3. external community
4. internal community

The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as

1. segment identification
2. segment attractiveness
3. solution based segmentation
4. need based segmentation

The process of defining the business, shaping its scope and repositioning the brand entity is the part of

1. business realignment
2. business workflow
3. cross functional teams
4. various department strategies

The structured approach to assess sources of brand's equity and its outcomes to create brand's value is classified as

1. brand value chain
2. company supply chain
3. direct supply chain
4. indirect supply chain

In business markets, the demand of business goods is more volatile than demand for consumer goods, is classified as

1. fluctuating demand
2. stable demand
3. unstable demand
4. freeze demand