Brand Association MCQs (Multiple Choice Questions) PDF Download - 30

The brand association which can be made with the personal relevance is classified as

1. differentiability
2. feasibility
3. desirability
4. deliverability

While considering marketing channels, the examples of agents are

1. retailers and wholesalers
2. sales agents and brokers
3. transportation companies
4. independent warehouses

The goal of customer relationship management is to produce

1. medium customer equity
2. high customer equity
3. low customer equity
4. equity portfolio

The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of

1. product mix pricing
2. line stretching pricing
3. line filling pricing
4. line deepening pricing

In marketing channels, the level of company selling its products through retailers and wholesalers is classified as

1. one-level channel
2. Zero-level channel
3. Three-level channel
4. Two-level channel