Brand Association Multiple Choice Questions with Answers – PDF Download

MCQ 1: The brand association which can be made with the personal relevance is classified as:

1. differentiability
2. feasibility
3. desirability
4. deliverability

MCQ 2: The change in attitude based on customer's association to brands is classified as:

1. elaboration route
2. central cues
3. value cues
4. peripheral route

MCQ 3: The branding is based on deep metaphors that are connected to associations, memories and stories are classified as:

1. narrative branding
2. explained branding
3. potential branding
4. weak branding

MCQ 4: The brand association which can be made because of internal resources and feasible commitment is classified as:

1. desirability
2. deliverability
3. differentiability
4. feasibility

MCQ 5: The brand association which can be made superior and distinctive relevance to competitor's is classified as:

1. desirability
2. deliverability
3. differentiability
4. feasibility