Brand Association Multiple Choice Questions with Answers – PDF Download

The brand association which can be made with the personal relevance is classified as

1. differentiability
2. feasibility
3. desirability
4. deliverability

The change in attitude based on customer's association to brands is classified as

1. elaboration route
2. central cues
3. value cues
4. peripheral route

The branding is based on deep metaphors that are connected to associations, memories and stories are classified as

1. narrative branding
2. explained branding
3. potential branding
4. weak branding

The brand association which can be made because of internal resources and feasible commitment is classified as

1. desirability
2. deliverability
3. differentiability
4. feasibility

The brand association which can be made superior and distinctive relevance to competitor's is classified as

1. desirability
2. deliverability
3. differentiability
4. feasibility