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MCQ 21: The marketing messages that are based to respect consumer's wishes and willingness is classified as:

  1. permission marketing
  2. supplier marketing
  3. customer specified marketing
  4. activity marketing

MCQ 22: The design strategy of business includes:

  1. marketing strategy
  2. technology strategy
  3. sourcing strategy
  4. all of the above

MCQ 23: The VALS segmentation framework dimension 'consumer motivation' is classified as:

  1. the horizontal dimension
  2. the vertical dimension
  3. the stretch dimension
  4. the strength dimension

MCQ 24: The first phase of value creation in sequence is:

  1. choosing the value
  2. providing the value
  3. communicating the value
  4. making the superior product

MCQ 25: The consumer's primary motivation does not include:

  1. ideals
  2. leadership
  3. achievement
  4. self-expression

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