BBA Marketing Management Practice Test 5
Cultivating Customer Relationships Quiz Questions and Answers PDF Download - 5
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Cultivating Customer Relationships Questions and Answers PDF Download: MCQ 5
The marketing messages that are based to respect consumer's wishes and willingness is classified as
- permission marketing
- supplier marketing
- customer specified marketing
- activity marketing
The design strategy of business includes
- marketing strategy
- technology strategy
- sourcing strategy
- all of the above
The VALS segmentation framework dimension 'consumer motivation' is classified as
- the horizontal dimension
- the vertical dimension
- the stretch dimension
- the strength dimension
The first phase of value creation in sequence is
- choosing the value
- providing the value
- communicating the value
- making the superior product
The consumer's primary motivation does not include
- ideals
- leadership
- achievement
- self-expression
BBA Marketing Management Exam Prep Tests
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Marketing Management MCQs eBook Download
Financial Management Practice Questions
- A risk associated with project and way considered by well diversified stockholder is classified as
- A company sells its stock shares for raising more equity capital is classified as
- An expected rate of return is denoted by
- In capital budgeting, positive net present value results in
- Markets dealing with residential loans, industry real estate loans, agricultural loans and commercial loans are called
Cultivating Customer Relationships Practice Tests
- A company can create differentiation for its product with help of
- First step in marketing research process is to
- An analysis of income distribution and person's savings is part of
- Product or service that can be differentiate competitors but can satisfy same need is classified as
- Goods that are frequently and immediately bought by consumer's are classified as