Cultivating Customer Relationships Multiple Choice Questions with Answers – PDF Download

MCQ 1: The regular customers of company's products are rewarded by the designed programs, are classified as:

1. customer's program
2. frequency programs
3. distribution programs
4. None of above

MCQ 2: The marketing messages that are based to respect consumer's wishes and willingness is classified as:

1. permission marketing
2. supplier marketing
3. customer specified marketing
4. activity marketing

MCQ 3: The process of managing information about customers to maximize loyalty is said to be:

1. company relationship management
2. supplier management
3. retailer's management
4. customer relationship management

MCQ 4: In the buyer decision process, the percentage of potential customers in a given target market is called:

1. customer funnel
2. company funnel
3. marketing funnel
4. retailers funnel

MCQ 5: The aggregate value of customer's base is classified as:

1. shareholder value
2. base value
3. retention value
4. marketer's base value