BBA Marketing Management Online Tests
Building Customer Value, Satisfaction and Loyalty MCQ (Multiple Choice Questions) PDF Download
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The MCQ: The whole cluster of benefits when company promises to deliver through its market offering is called; "Building Customer Value, Satisfaction and Loyalty" App Download (Free) with answers: Value proposition; Customer proposition; Product proposition; Brand proposition; to learn certification courses online. Practice Building Customer Value, Satisfaction and Loyalty Quiz Questions, download Apple eBook (Free Sample) for online BBA degree.
Building Customer Value, Satisfaction and Loyalty MCQ (PDF) Questions Answers Download
The second step in 'customer value analysis' is
- assessing quantitative importance
- examining specific segment
- monitoring customer value
- identifying benefits
The whole cluster of benefits when company promises to deliver through its market offering is called
- value proposition
- customer proposition
- product proposition
- brand proposition
The third step in the customer's value analysis is
- assessing the attributes importance
- assessing the company's performance
- monitoring competitor's performance
- both B and C
All the costs customer expects to incur to buy any market offering is called
- total economic cost
- total functional cost
- total customer cost
- total sampling cost
A company's monetary, time and energy cost, all are included in
- total customer cost
- psychological cost
- personal benefits
- image benefits
BBA Marketing Management Practice Tests
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Marketing Management MCQs eBook Download
Financial Markets Practice Questions
BBA Marketing Management Practice Tests
Financial Markets MCQ Questions
- Pre-specified price at which underlying asset is bought and sold is called as
- Type of bonds that are swapped to less developed country against an outstanding loan are classified as
- Saving banks, insurance companies, mutual funds and commercial banks are all examples of
- Maturity of debt instruments which faces more price fluctuations is
- Expected rate that originates at any point in future for a specific security is classified as
Building Customer Value, Satisfaction & Loyalty MCQs Book Questions
- Strategic plan to carry activities for profitable business unit is activity of
- Market forecast shows market demand which is
- In value creation, 'choosing value' phase includes
- Functions of marketing channels such as payment for bought goods and ordering of goods to create flow of activity in
- Copy which is made of market leader's product but differentiates its pricing and distribution strategies is classified as