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BBA Marketing Management Certification MCQs – Mock Test 71

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Building Customer Value Satisfaction & Loyalty MCQs – Mock Test 71 PDF Download

MCQ 351: All the costs customer expects to incur to buy any market offering is called:

  1. total economic cost
  2. total functional cost
  3. total customer cost
  4. total sampling cost

MCQ 352: In sampling plan, the question 'how many people the Company should survey' is the part of:

  1. sampling size
  2. sampling unit
  3. sampling scale
  4. sampling procedure

MCQ 353: The attack strategy challenger spots areas where the competitors are underperforming is considered as:

  1. technological attack
  2. geographic attack
  3. strategic attack
  4. planned attack

MCQ 354: The stage which describes extrinsic properties to meet customer's social needs is considered as:

  1. brand salience
  2. brand performance
  3. brand imagery
  4. brand feelings

MCQ 355: The type of auction which have many buyers and only one seller and the bidder raises the price of an offer is classified as:

  1. English auctions
  2. Dutch auctions
  3. equalizing-bid auctions
  4. Australian auctions

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