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BBA Marketing Management MCQs – Mock Test 72

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Developing Brand Positioning MCQ – Mock Test 72 PDF Download

MCQ 356: The three main ways to convey brand's category membership are classified as:

  1. announcing category benefits
  2. comparing to examples
  3. relying product description
  4. all of the above

MCQ 357: The first level of planning starts with:

  1. corporate planning
  2. division planning
  3. business planning
  4. product planning

MCQ 358: The higher levels of energy and differentiation are shown by:

  1. strong new brands
  2. existing brands
  3. faded brands
  4. failed brands

MCQ 359: The set of customer's having interest in market offering but lack of access to it is called:

  1. potential market
  2. available market
  3. target market
  4. penetrated market

MCQ 360: The buying situations in business markets include:

  1. straight rebuy
  2. new task
  3. modified rebuy
  4. all of the above

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